1. Writing Outwardly

Writing outwardly focuses on connecting with the audience's needs, not just explaining your perspective. A great example is the content from HubSpot's Marketing Blog. They craft articles that resonate with marketers by solving their pain points and providing actionable advice.

2. Not Burying the Lead

"Not burying the lead" means starting with the most critical information. For instance, Apple's product pages immediately highlight the key benefits of their devices, ensuring the user knows the value proposition right away.

3. Not Saying Too Much

Conciseness is key in effective web writing. The landing page of Basecamp is a fantastic example. They use simple, direct language to convey their software's purpose without overwhelming users with unnecessary details.

4. Making a Strong Call to Action

A strong call to action motivates users to take the next step. The homepage of Netflix has an excellent call-to-action: “Join Free for a Month,” paired with a bright button that stands out. It’s clear, direct, and compelling.